Press Releases

06 May 2010

Vita Liberata

Vita Liberata - The A-List Odourless Tan

You may have spotted the red carpet looking a little more golden recently...

Luckily Vita Liberata, the A-list’s secret to a lovely natural looking tan, is readily available for home use as well. Compared to sticky, streaky, orange brands, Vita Liberata is a breath of fresh air (literally!) as its perfume free natural formula is completely odourless, utterly organic and remarkably caring to the skin. It contains DHA (the active ingredient that turns the skin a lovely brown), which is obtained from organic sugar cane and enhanced with extracts from silk proteins and seaweed – which will leave your skin feeling smoother and softer than ever before.

Just massage the silky solution over your body and within no time you will be able to pop on your clothes and head out the door without having to worry about that notorious ‘biscuity’ smell following you around! Plus, the tan develops so naturally, without any streaks, that no one will even know that it’s fake - that won’t stop you from wanting to tell them though!

If you prefer people to ask you where you've been, rather than where you've bought, then Vita Liberata's range of product is perfect. The fake tan fades perfectly each time, replicating the natural tanning process - avoiding snakeskin, patches and streaks - whilst the tint lasts all night but washes off in an instant. We promise you'll never go back.

What's more, all Vita Liberata products are free of alcohol and parabens (the nasty chemicals attributed to skin cancer and found in many other tanning products).

With tints and tans for all, and balms and mists to prep and pamper your skin, you'll never need a holiday again... well almost!

Live the Vita Liberata life...
-  Replace your daily face cream for Deep Silken Touch for Face - for gradually moisturised radiant skin.
-  Deep Silken Touch for Body is perfect for last minute radiance, as its un-tinted formula will not stain or give you away…
-  For instant colour and glamour that lasts, Rich Silken Chocolate will moisturise and shimmer all night long.
-  Indulge in 24ct Silken Shimmer when you need instant glowing glamour by night, but don't want the boss to know your secret the next day...
- Warm Silken Sun is perfect for even the milkiest of skin, the formula has added 'water magnets' meaning it moisturises rather than dries.
-  Dark Silken Mousse is light and airy, perfect for a more natural sunkissed tan that deepens as the night goes on.

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NOTES TO EDITORS:

Full details on Vita Liberata: www.vitaliberata.co.uk