Press Releases
18 January 2012
Cetuem
Cetuem's award-winning SCR Gold Seaweed Bodywrap is the inch loss treatment that gets the thumbs up from celebrities and press alike.
“This A-list favourite gets famous bodies into their bikinis. The wrap is based on an algae extract, and a course makes a genuine, visible difference' says Harper's beauty director Newby Hands who awarded the Best Body Shaping Treatment prize to the body wrap.
Celebrities get addicted to the Seaweed Bodywrap that guarantees immediate inch loss after one treatment and up to 20 inches after a course of two weekly treatments. Top model Sophie Anderton makes sure her slender body remains smooth and cellulite-free with a regular course, while Nancy Dell'Olio got her amazing body ready for her appearance in Strictly Come Dancing with the same treatment.
'Ive been having a course of Cetuem's SCR Gold Seaweed Bodywrap in preparation for the show. The skin on my body is now so smooth and firm! I love it!' says 50 year old Nancy who has been offered to pose naked for Playboy.
How does it work?
SCR Gold Seaweed Body Wrap is a salon treatment using a highly effective blend of naturally sourced products developed in Cetuem's own laboratories after twenty years of research. Adapted to each person's problem areas, it works by detoxifying the body from its impurities into the lymphatic system, which then expels the toxins naturally.
Step 1: consultation with the therapist to make sure the treatment is especially tailored to each person's needs
Step 2: in preparation for the treatment, the body is scrubbed with SCR Gold Seaweed Body Scrub: a kelp and seaweed body scrub with rosemary, juniper, grapefruit and thyme essential oils, to remove dry skin whilst increasing circulation.
Step 3: lymphatic drainage massage using a special oil
Step 4: the problem areas to be treated are measured then marked for after-treatment comparison
Step 5: Seaweed Body Wrap Gel is massaged into the treated area, then the body is wrapped in disposable film and left on for one hour, leaving the gel to work its magic. The formula is based on a compound of pure plant and marine extracts, caffeine to speed up cell metabolism and eliminate toxins, and pure essential oils of rosemary, juniper and sage to improve skin texture and promote a smoother skin tone.
During this hour, the therapist will give a facial, hand or head massage depending on each person's needs.
Step 6: the bandages come off and the body is re-measured following the initial markings to assess inch loss. Another massage follows using a blend of the SCR Gold Body Firming Lotion and Cellulite Gel
It is better not to shower immediately after the treatment but leave the gel to continue working its magic.
To achieve best and lasting results and to lose up to 20 inches, a course of two weekly treatments is recommended for the first month, followed by a customised maintenance programme. The use of home care products for in between salon treatments is also recommended. These are
SCR Gold Seaweed Body Scrub: Apply daily. £20.00 (200 ml)
SCR Gold Body Firming Lotion: a rich and powerful marine plant body and upper arm firming lotion with caffeine, essential oils enriched with vitamins C and E. Apply twice daily. £30.00 (100 ml)
SCR Gold Cellulite Body Serum: a firming body contour gel based on highly concentrated seaweed extracts to improve skin elasticity and eliminate the orange peel effect. Apply twice daily. £65..00 (100 ml)
For ultimate results apply the SCR Gold Body Scrub, then blend the SCR Gold Firming Lotion with SCR Gold Cellulite Gel and message well into the entire body.
The SCR Gold Seaweed Body Wrap treatment takes 1h30 and costs from £80.00. Treatment and home care products are available from salons nationwide including the Cobella salon in Selfridges. Call Cetuem 020 8368 0008 for the nearest salon and stockist. www.cetuem.com
The products used in the treatment were launched on the consumer market in December 2011 and are also available from Selfridges, Cobella Hair & Beauty.
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Email Us: info@fashioninsight.co.uk
Phone Us: +44 (0)79 4612 1043






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