17 April 2012
EVOLUTIONMAN collaborates with INDASHIO to deliver limited edition men's nail paint
EVOLUTIONMAN has extended their Rebel Nail Paint collection for men and collaborated with fashion designer, stylist, and TV personality INDASHIO to create a custom color. INDASHIO Black by EVOLUTIONMAN is black in 3D. The matte formulation is masculine and the metallic black with gold flecks continues to reinvent itself from sunrise to sunset. Follow with Pure Matte Nail Varnish to keep in check, or add Pure Bling Nail Varnish for extra glare. INDASHIO Black by EVOLUTIONMAN is toluene, formaldehyde and dibutyl phthalate free.
“We are excited to work with INDASHIO on our newest nail paint. His innovative creations push the limits of menswear design and has inspired us to reinterpret traditional black nail polish, both in texture and finish, making it more relevant to the modern man looking to make a statement,” says EVOLUTIONMAN founder Marco Berardini. "I am so excited about this new collaboration! The color is cool, sleek, and its matte masculine finish is super rockstar! I am looking forward to starting a trend with guys wearing nail polish,” added INDASHIO
INDASHIO Black by EVOLUTIONMAN will retail for $15 and will be available in select retail locations, and online at evolution-man.com.
- ENDS -
NOTES TO EDITORS:
TV personality, entrepreneur, fashion designer, and stylist INDASHIO is one of the youngest designers ever to show at New York Fashion Week. Since the 2003 launch of his self-titled collection, INDASHIO has dressed an avalanche of celebrities including Amber Rose, Aubrey O’day, Adrienne Baillon, Denise Richards, Johnny Weir, Nicky Hilton, Kim Kardashian, Christina Milian, Shontelle, Vanessa Carlton and Vivica A. FoX. His designs and dynamic personality have been featured in fashion print and TV, including articles and segments for WWD & MTV. INDASHIO was crowned “GLAM GOD” after participating in 8 weeks as a contestant on VH1’s Glam God hosted by Vivica A. Fox. INDASHIO currently stars on LIFETIME’s 24 Hour Catwalk and continues to make his mark as an international fashion icon. His newest show "Design Genius hosted by INDASHIO" aires this summer on FashionOne.
EVOLUTIONMAN is working proof that a modern skincare, grooming, and nail collection for men can be polished and sophisticated while maintaining sun safety. All products are offered at a mid-range price point without sacrificing high-end efficacy, quality or cutting-edge aesthetics. Founder Marco Berardini’s background in image creation – as a world-class hairstylist, makeup artist and groomer for not only A-list global celebrities, but international advertisements and editorials in top publications – serves him well as a product developer and entrepreneur. EVOLUTIONMAN is available in select retail outlets internationally, and online at www.evolution-man.com.