18 April 2012
The Body Shop
The Body Shop is proud to launch Wood Positive, a brand new initiative that aims to plant and protect more trees than it uses in its supply chain, thereby increasing the world’s natural resources rather than depleting them.
Launching on Earth Day, April 22nd, the Wood Positive initiative is an ongoing commitment that will be targeting biodiversity hotspots all over the world. Together with partner The World Land Trust, Wood Positive has already positively contributed to the world’s resources by protecting and planting over 55,000 trees in the Ecuadorian Andes and the highly endangered Atlantic Rainforest.
Native tree species were selected specifically for their positive impact on local biodiversity, in a bid to help restore fragile habitats and regenerate land back to its true form, protecting the environment for the long-term. As part of the initiative, habitats are also protected from logging to help ensure the land is protected for generations to come.
The Body Shop has always strived to minimise packaging as much as possible, and currently uses approximately 6,000 tonnes of paper and pulp in its packaging every year. All sources of paper and pulp are recycled or Forest Stewardship Council (FSC) derived wherever possible, ensuring that the process is low impact and earth friendly. As part of the Wood Positive initiative, The Body Shop is continuing to commit to only using FSC derived resources for packaging, and reducing packaging altogether where possible.
Consumers will be able to identify Wood Positive products by the logo which will be appearing on products at The Body Shop which use paper-based packaging throughout the year.
John Burton, Chief Executive, The World Land Trust says: “While other businesses may claim to be FSC or to minimise their packaging, very few commit to regular, quality tree planting and protection in excess of their needs. With Wood Positive, The Body Shop is going beyond the bare minimum to make a real positive difference to the environment.”
Paul McGreevy, Director of Values & R&D says: “At The Body Shop, Protect The Planet is one of our core values. We always strive to be as earth friendly as possible but we know there is always more we can do. For us, reducing our negative impact isn’t good enough; we want to improve our positive impact. Wood Positive is just one way we can achieve this.”
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