01 June 2012
Melvita introduces new Rose Hydration Collection
The new Rose Hydration Collection by Melvita harnesses the power of 5 active rose ingredients, uniquely brought together in synergy for stimulated and deeply hydrated skin and a radiant complexion.
This breakthrough maximises hydration in 3 steps:
1. Provides moisture: The rose floral water directly supplies moisture which is delivered to the Stratum Corneum which provides a better hydration to the upper layer of the epidermis.
2. Locks-in moisture: 5 active ingredients are supplied from the Hundred-petalled rose, rose hip oil, rose seed milk, rose essential oil and rose enfleurage. These ingredients uniquely act in synergy to help prevent water loss by maintaining the quality of the hydrolipidic film and ensures better cohesion between corneocytes.
3. Distributes moisture: New active ingredient, wild rose petal extract, stimulates the synthesis of aquaporins for better hydrated cells. This allows for the diffusion of moisture through the skin cell layers and ensures it is carried to the heart of the cells.
In vitro testing with the wild rose extract has led to proven results which show that aquaporin synthesis is increased by 53% with just 1% of the extract.
Good water circulation leads to a better moisturised skin which regains suppleness, elasticity and softness. More than just providing moisture the Rose Nectar Collection acts to distribute moisture and ensures it is carried to the heart of the cells via the aquaporins. This is imperative in order to achieve perfectly hydrated skin.
The Rose Nectar Collection
Moisturising Rose Nectar, £24.00 (HERO PRODUCT)
Based with rose floral water to directly provide moisture, rose bud extract to retain moisture and wild rose petal extract to stimulate the circulation of moisture in the epidermis, this cream intensely moisturises normal to dehydrated skin. It revitalises the skin’s hydration and prevents water loss so your complexion appears nourished, replenished and radiant all day long.
Fresh Micellar Water, £14.50
Restore natural radiance and leave skin soft, smooth and comfortable. A 3-in-1 formula with a fresh, light texture that cleanses, removes makeup and tones in a single step.
Fresh Cleansing Milk, £14.50
A deliciously fresh and light lotion that sweeps away traces of makeup and impurities, whilst nourishing skin to relieve tightness and leave skin soft and supple.
Moisture - Replenishing Facial Gel, £24.00
An ultra-light textured replenishing facial gel to lightly moisturise and condition normal to combination skin, the skin’s thirst is deeply quenched with rose floral water, rose seed milk and wild rose petals, while rice powder maintains a fresh, matte complexion.
The Melvita range is available from Melvita Stores in St Martin’s Courtyard, Covent Garden & The Exchange Shopping Centre, Putney. The range is also available online, Wholefoods stores, selected John Lewis stores or Freephone: 0800 138 7045.
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