Press Releases

19 July 2012

jane iredale

New Golden Shade joins jane iredale Powder-Me SPF® Dry Sunscreens
 
When it comes to caring for the health and beauty of your skin, there really isn’t anything more important than protecting it from the damaging rays of the sun. Powder-Me SPF is a breakthrough dry sunscreen for face and body with a very water resistant rating and SPF 30 UVB plus UVA protection from jane iredale – THE SKIN CARE MAKEUP®.
 
With the introduction of new Golden, it is now available in three shades (the others are Tanned and Translucent).  Titanium dioxide and a natural clay work to nourish and calm the skin and help soothe inflammation that may arise with too much sun exposure.
 
In addition, Powder-Me SPF has The Skin Cancer Foundation’s Seal of Recommendation as a sunscreen product that has both UVB and UVA protection – in line with EC sunscreen recommendations.  The product also now includes a PA+++ rating, indicating the highest Protection against UVA rating. This fragrance free, calming sunscreen doesn’t run and is ideal for all body parts, even vulnerable scalps. Its compact size makes it easy to use on-the-go, year round.
 
Powder-Me SPF is available in spas, salons and on selected websites, priced £35.  For more information about the jane iredale range of mineral cosmetics, made without fillers, fragrance, chemical dyes or synthetic preservative.
 
 
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