23 July 2012
System Professional by Wella Professionals has a new addition - New SP Silver Blond Shampoo.
Women with highlighted or bleached blonde hair, or hair with natural grey or white tones, will know that keeping their colour cool and shimmering is sometimes a chore. To address this need, System Professional has redeveloped its expert tone-enhancing shampoo - SP Silver Blond Shampoo. The shampoo helps to inject new life into hair, helping to protect against yellowing of your blonde colour. The result is stunning, cool blonde tones that shimmer and sparkle.
Yellowing of the hair comes from a number of sources such as pollution, nicotine, chlorine and too much sun. SP Silver Blond shampoo contains a specifically formulated blue pigment that helps to target and lift the existing cool tones in bleached and highlighted hair to obtain stunning cool blonde results. It also neutralises the yellow tint that can occur on natural grey or white hair.
In addition to perfecting the colour and tone of hair, the SP Silver Blond Shampoo features the key components of a special Active Moisture Complex (AMC) – a technology also found in the SP Hydrate product range. Highlighted or bleached hair and natural grey or white hair can be prone to dryness as well as yellowing, so by combining the two technologies these problem areas are addressed and the result is an improvement in both colour and moisture.
For even more manageability and care of bleached/blond hair it is recommended to use the Silver Blond shampoo and follow with the SP Hydrate Finish leave-on spray for full on hydration.
The Active Moisture Complex provides hair with unbeatable, long-term moisturisation by hydrating hair from within the hair shaft itself. The key ingredients are Glycerine, Glucose, Fructose and D-Panthenol and together they allow hair to retain water molecules and help beat dehydration. Environmental factors such as wind and heat, which can also dry hair out, are combated by the Active Moisture Complex as moisture is added and locked in. The expert formula results in hair with the right balance of moisture for the best results possible. As if gorgeous hydration was not enough, the AMC also reacts with hair molecules within the shaft and amplifies the space between them, resulting in added bounce and flexibility.
So for the perfect blend of sparkling, blonde tones, and hydrated, healthy-looking hair, SP Silver Blond Shampoo is SP’s ultimate new must-have product for highlighted or bleached blondes and natural greys or whites, bringing salon expertise to your bathroom cabinet.
SP Silver Blonde Shampoo (250ml) will be available from Wella Professionals salons nationwide from July. RRP* £14.89 / €19.75
- ENDS -
LOGIN or UPGRADE SUBSCRIPTION to view full contact information