13 August 2012
Max Benjamin launches new products for AW12
Leading Irish candle company Max Benjamin has introduced a fruity new scent for Autumn Winter, Sanguinello Orange, which is available in both candle and fragrance diffuser. Max Benjamin has also expanded its product range this season and added three new diffusers in the hugely popular candle scents of White Lillies, Lavender and Grapefruit & Pomelo, as well as a convenient Travel Set of three miniature candles in its top selling fragrances of Lemongrass & Ginger, Dodici and White Pomegranate.
New Fragrance – Sanguinello Orange
Max Benjamin is renowned for its broad range of candle fragrances with something to suit everyone. Each year the company introduces at least one fresh new fragrance and Sanguinello Orange is the choice for 2012. In keeping with the current trend for super fruits, Max Benjamin has launched Sanguinello Orange which provides a fresh, zingy fruity fragrance. The orange packaging is perfect for the Autumn Winter season. The Sanguinello Orange candle is made from natural plant waxes and retails at £19.95. The room diffuser features a ceramic bottle containing natural aromatheraphy oils and rattan reeds which absorb the oil providing a constant fragrance in the room. The diffuser retails at £29.95.
Room Diffusers – four new fragrances
Along with the new Sanguinello Orange fragrance Max Benjamin has further expanded the range of diffuers to include three of its most popular existing candle fragrances – White Lillies, Lavender and Grapefruit & Pomelo. The White Lillies and Lavender diffusers will appeal to those attracted to more classic, floral scents while the Grapefruit & Pomelo provides a fresh citrus aroma.
Max Benjamin diffusers feature a ceramic bottle containing natual aromatherapy oils. Rattan reeds are placed in the bottle and these reeds absorb the oil providing a constant fragrance in the room. The reeds should be turned on a weekly basis in order to freshen the scent in the room and the product lasts for approximately four months. Oil refills are available for all of the diffusers in the range which now numbers ten.
Customer demand has led to Max Benjamin expanding its diffuser range with the four new fragrances. “The diffusers have become extremely popular and even outsell our candles in some retail outlets. This is due to the safety factor – no naked flame – and the fact that they provide a constant fragrance. They work particularly well in hallways and living rooms as they provide a pleasant, welcoming aroma. They are also popular for fragrancing bathrooms and kitchens” says Mark Van den Bergh of Max Benjamin.
Max Benjamin diffusers retail at £29.95 and are available at Fortnum and Mason and online.
Max Benjamin Travel Set
Brand new for 2012 is the Travel Set of three miniature Max Benjamin candles. The company chose its three top selling candle fragrances – Lemongrass & Ginger, White Pomegranate and Dodici - and created miniature versions that customers can bring in their luggage and create a home away from home on their travels.
“We had a lot of requests from customers asking for mini versions of their favourite fragrances which they could take away with them. So we created the travel set with our most popular scents. They are a really convenient size and will pack easily into hand luggage enabling customers to create the familiar environment of their favourite scent in their hotel room when travelling for business or pleasure” said Mark Van den Bergh of Max Benjamin.
Packaged in a sleek grey box the Max Benjamin Travel Set retails at £30 and is available at Fortnum and Mason and online.
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