20 August 2012
Baylis & Harding
Baylis & Harding launches The Boutique Collection
International launch of brand’s first hotel guest amenities line
Baylis & Harding has announced the launch of The Boutique Collection, a unique assortment of guest amenities designed to meet and exceed hotel guests’ needs.
Launching in Baylis & Harding’s Signature unisex fragrance of Sweet Mandarin and Grapefruit, The Boutique Collection uses only the finest ingredients within its classic range packaging.
With over 40 years of proven success at both retail and with customers, Baylis & Harding’s Boutique Collection offers the ultimate in affordable luxury and indulgence for hotel guests across the globe.
The Boutique Collection comprises 30ml sizes of bath & shower gel, body lotion, shampoo and conditioner, as well as a 30g pure vegetable soap, mending kit, shower cap, shaving kit, vanity kit and dental kit.
The launch marks a step into a new market for Baylis & Harding who have traditionally created luxury bath, body and cosmetics products which have been retailed to its customers via high street stores, grocery multiples, independent retailers and its own website www.baylisandharding.com The Boutique Collection is its first range which will be effectively ‘given’ to hotel guests.
Speaking about the introduction of the range, Co-Owner and Creative Director of Baylis & Harding, Tania Fossey said,
“We are extremely proud to be launching The Boutique Collection as it marks a really significant point in the growth of our business. We know that 1 in 3 UK households have our products in their bathrooms so we were really keen to extend that reach so that customers can create the same indulgent bathing and body care experience when they are away from home.”
The Boutique Collection is available from today at wholesale. It will be 50% off until end August 2012.
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