Press Releases

Superdrug launches new nail art range by Nazila

 

Wild and wacky nail art is one of the biggest beauty trends for years. This summer the nation has been sporting everything from magnetic nail polish, jewels and foils to Union Flag patterns and artistic designs painted with a steady hand, making a head turning statement.

 

This October Superdrug is staying one step ahead of the nail art trend by introducing a new range by Nazila. The collection of embellished false nails is packed with nail art designs to suit every taste and gives those without the time or deep pockets required to visit the latest nail art super-nail-technician the opportunity get the look at home. Each set is heavily embellished with sparkling jewels, prints, and glitter, giving each design a bespoke look to nail 2012’s hottest trend. Those who want to be a bit more creative or prefer a shorter nail can opt for the nail wraps which are also designed with fabulous art. This exclusive range of nail art has a host of celebrity fans Rihanna, Amanda Holden and the cast from Made in Chelsea.

 

Sara Wolverson Superdrug Director of beauty said; “This summer has been all about nail art.  It has been especially great to see women athletes show their individuality through their nail art designs in London.

 

“Last year magnetic nails and crackle polish flew off the shelves but now it’s all about art.  These embellished nails are bang on trend, are a great price and have celebrity cachet to boot.”

 

Nazila nail art launches in Superdrug stores in September and is available in selected stores and online. 

 

 

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