25 October 2011
SuperSuper has successfully taken on investment to develop its media business with expansion from the print product to an online offering with events and special projects. Launching 5 years ago, SuperSuper has been highly influential within youth culture, pushing numerous styles, ideas, products and talents that have since gone on to dominate the mainstream, from the early "Nu Rave" scene to bringing Lady Gaga to the UK.
Shifting to a new primarily FREE model, SuperSuper magazine will have an increased circulation of 150,000 copies per month, distributed throughout the UK through Universities, cultural institutions, and relevant events (eg Graduate Fashion Week, London Fashion Week, Festivals, Clothes Show Live, etc), as well as through deals with key department stores, independent boutiques and stand-alone brand stores. This allows brands to advertise and promote themselves to consumers in a place and at a time when they are already in the market to make purchases. The print title remains an extremely high quality, glossy and well-produced product ("Freemium").
Targeting a unique demographic within the style sector (16-25 yr old females and males), SuperSuper taps into a younger audience within youth culture, whilst other magazines' demographics are getting older.
Threestyle, the fashion lifestyle PR agency has been appointed bySuperSuper to support the relaunch.
Nick Crook, Co-founder of Threestyle says " Whilst some titles come and go, SuperSuper has stood the test of time by constantly innovating and evolving to remain relevant and cutting edge in youth culture. By investing into other media including a full online and events strategy, SuperSuper can help brands build a dialogue and reach this challenging consumer group"
Volume 2 Issue 1 sample content includes:
- The cult of Tumblr: meet the world's most popular Tumblr kids
- OK Y2K: the Millennium style revival has begun
- Hacktivism exclusive: behind the scenes with LulzSec
- Screenstyle: the new Street Style
- ENDS -
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