05 July 2012
The Village Bicycle
The Village Bicycle is a concept store in the heart of Notting Hill, opened in March 2011 by young entrepreneur, Willa Keswick. The Village Bicycle is inspired by the London Sixties store 'Granny Takes a Trip' and her travels around the world with major influences from Japan, Mexico and New York. The touge-in-cheek name captivates Willa’s playful sense of humour with its mash up of style, fashion, music and art.
The store offers a range of exciting and emerging talent from the catwalks of London, New York, Paris, Milan, and Tokyo. Hot designers such as Felder Felder, LuLu & Co., American Retro, Chloe Sevigny for Opening Ceremony and Eleven Paris. The boutique also has exclusive collaborations for AW12 including a capsule collection of dresses, skirts and tops by Craig Lawrence and limited edition biker boots by Terry De Havilland. Other lines include jewellery, sunglasses, music, art and furniture. Prices range from £2 to £3,000 making The Village Bicycle accessible to all.
The Village Bicycle has become a destination shop for international shoppers and a local hangout for friends such as Eliza Doolittle, Cara Delevingne and Mary Charteris and even has a designated boyfriend area with Xbox. Tyrone Wood, owner of Scream and Whisper galleries, curates the art in the store changing it on a regular basis, keeping customers up-to-date in the latest talent not just in fashion but art from around the globe.
The recently launched website combines an exciting multi-media e-zine with an online store. Browsers are invited into ‘VB World’ to see all the wild and wonderful stuff that inspires the team; VB TV features up and coming talent while the FCKNSWEETVILLAGEBICYCLE.TUMBLR.COM is their fastest growing social which sets the naughty and tongue in cheek tone for The Village Bicycle brand.
Willa Keswick, describes the Village Bicycle brand as: “My fantasy shop! I was bored of intimidating and middle-aged boutiques, so I decided to open a shop full of everything that I would love to wear or have from fashion to art to music, all under one roof. It’s about not taking life (or shopping) too seriously. I think that’s sexy.”
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