19 July 2012
O'Neill announces footwear license agreement with Bos Group
O'Neill, the original Northern California surf, snow and lifestyle brand, is proud to announce the signing of a new footwear partnership extending across Europe with Bos Group - a leading Design Centre of Footwear and distributor of well-known footwear, sports and lifestyle brands.
The new license agreement between the two parties covers men's, women's and kids' closed footwear, including everything from socks and summer sneakers right through to winter snow boots. The first products will go to market during Fall Winter 2013/2014.
"We are very excited to be working with Bos Group. They have demonstrated a great understanding and appreciation of the O'Neill brand and our unique heritage. We're very confident this strategically-important agreement will pave the way for both companies to fulfill our brand's potential," commented Willem Haitink, CEO of O'Neill.
Bos Group's track record speaks for itself, working successfully as it does with a number of high profile global brands such as Converse and Gant Footwear. The group's unparalleled expertise in footwear and European retail ensures O'Neill's footwear offering will reap the benefits of Bos Group's quality and trend-driven approach.
Roelof de Leeuw, Managing Director at Bos Group, said: "The Bos Group is an organization that remains fully commit ted to developing, expanding and distributing a carefully chosen selection of the world's most famous sport and lifestyle brands. We are delighted to welcome O'Neill to our portfolio of brands, and we look forward to building the business across Europe by leveraging and respecting the brand, focusing on product development, and identifying and exploiting all the right sales channels."
More information about product details and the official launch will follow shortly.
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