30 July 2012
The 123 Store
Best of British design goes online with The 123 Store
The virtual doors of The 123 Store, hosting the Best of British design online, open for business on Monday 30th July. With an emphasis on new and established UK designers, British produced design and ethical fashion The 123 Store showcases both opulent and aggressively unique design talent as well as stylish and affordable art and gifts.
Using look books, frequent blog posts and eye-catching design The 123 Store is poised to become an online shopping destination for browsers on the hunt for rare, wonderful and local design as well as exclusive collaborations between UK artists, designers and media partners across a range of women's and menswear, homewares, jewellery and accessories and bazaar gifts.
“To be able to access British designers, affordable art and bazaar gifts alongside an online lifestyle magazine, P1G2M3, is something that is yet to be available online. We will be working with designers to commission one-off products and unique merchandise to invigorate online shopping by making the whole experience immersive, creative and exciting,” claims Harriet Verney, the owner and founder of The 123 Store online.
One-off ventures will showcase the work of bright young things, such as Coco Fennel, and established designers in high-end fashion, jewellery, art and miscellanies such as Alice Palmer and Noemi Klein.
The future is exciting as The 123 Store has ambitions to expand their UK designer database and media presence via the online magazine, P1G2M3, and advance into pop-up events to celebrate seasonal British events and festivals.
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