30 July 2012
Luxury fashion brand, Sara C has appointed Foundation Agency to handle its press and publicity.
Nature’s Edge is the debut collection from exciting new fashion brand, Sara C which launches online August 1st 2012.
Born from the depths of the English winter countryside, Sara C’s debut collection is inspired by the sheer natural beauty of an untouched England – a picturesque landscape where nature whispers millions of tiny stories to those there to listen. The prints that make up this first collection have all been photographed or hand drawn by Sara, before being digitally printed onto 100% bamboo silk for a luxuriously soft, high quality finish. Graphic natural shapes are infused with bright washes of colour, reflecting the wild beauty of the English countryside.
Sara C believes in producing high impact fashion in a determinedly low impact way. Coining the phrase “Bamboo Couture” to describe their truly organic, ever-evolving creation and production process, Sara C only use organic, natural fibres such as bamboo and peace silk and eco-friendly dyes. And despite spiraling costs, Sara C is determined to design, print and manufacture every piece in Britain for a collection that is inspired by Britain and made in Britain.
Launching with a range of tops and dresses each print in inspired by a specific aspect of nature: from sunshine dappled woodgrain to hydrangeas drying out at a London flower market. Every print is crafted to work perfectly within the shape of each garment before being placement-printed, hand-cut and sewn. The collection will widen later in the year to include accessories and home wear.
Tops will retail from £115 and dresses from £165
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