16 August 2012
Actor Joel Kinnaman unveiled as new face for H&M this autumn
Actor Joel Kinnaman, set to play the lead role in the remake of “RoboCop”, will feature in the H&M autumn campaign. Joel, who made his international breakthrough in the US remake of “The Killing”, will appear in an autumn campaign filmed by famed video director Jonas Åkerlund. In the campaign, Joel wears a series of key pieces from H&M’s autumn collection, including a green varsity jacket layered over a navy crewneck and denim shirt. The autumn collection also contains cardigans, corduroy trousers and an updated version of the classic slim overcoat in navy, and a grey single-breasted suit. The full commercial will be available to watch in its entirety on hm.com from 5th October, with edited versions used as a TV campaign.
“H&M makes it easy for a guy to look great every single day and create a personal style. Their men’s collection always gives me a choice of how I want to dress, whether it be sharp in a suit and rollneck, or more relaxed in jeans and a tweed jacket. That’s why I’m so happy to be the face of H&M this season”, says Joel Kinnaman.
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