November sees the launch of a collaborative collection between sportswear brand adidas Originals and fashion designer Mary Katrantzou for autumn/winter 2014. The collection features a range of apparel and footwear adorned in the designer’s immersive designs. The work of Katrantzou blends bold, often subversive graphics with architectural shapes and the latest technologies to convey a modern feminine aesthetic. For adidas Originals, Katrantzou finds inspiration in the expansive adidas archive of footwear. Track shoes worn by medal winners from the 1970s and 80s act as the starting point for a series of prints that re-contextualize the history of adidas iconography. Though the clothes find their origins in athletic shoes, Katrantzou’s collection places a strong emphasis on the female form. Silhouettes are taut and technical, streamlined close to the body. An exaggerated coat dress, constructed using neoprene panels of ultramarine and coral flashes, creates a sharp silhouette using the brand’s iconic Trefoil logo as inspiration for the print. A “go faster” A-line mini dress in textured tricot fabric, features a super sized print of sporty lacing, drawing parallels between women’s essentials of two very different eras: the sneaker and the corset. Other pieces offer a utilitarian purpose, while always delivering poise in Katrantzou’s vivid colour palette and exceptional sense of pattern. Acidic and electric hues of orange and pink sit alongside aquatic green and deep cobalt, contrasted with shades of graphite grey and marble. adidas Originals by Mary Katrantzou launches in stores on November 15.

www.adidas.com/originals
@adidasOriginals

www.marykatrantzou.com
@MaryKatrantzou