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AV London announces rebrand
AV London, formerly known as AV by Adriana Voloshchuk, is re-branding for its fourth season. With a growing team and distribution in Central and Eastern Europe, the brand continues to create collections that cater for the effortlessly stylish London girl, while also appealing to new international customers. The brand is becoming more understated and sophisticated while keeping its contemporary look and including pieces such as clean cut separates in luxe fabrics, organza cropped tops, modern midis and neat tailored trousers. With the new collection sees a cool neutral palette of soft greys, muted mint greens, delicate whites and ivories which contrast with bold royal blue colour blocking and geometric checks.