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    Beauty and home care brand SABON opens first UK experiential store

    This October sees the launch of global luxury beauty brand SABON in the UK. SABON is a beauty brand owning a natural and calming ethos throughout its stores and products. SABON promises its first ever UK boutique to be a magical and sensual experience. Its dimly lit extravagant chandeliers create a romantic and relaxing ambience the minute customers enter the store, followed by the handcrafted wishing well positioned in the heart of the store for all to experiment with their range of skincare rituals, including their best selling body scrub (£28 for 500mls), shower oil (£19 for 500mls) and body lotion (£20 for 200mls). SABON offers the promise of a superior one-to-one personalised service with their in-store skin specialists, walking customers through the properties found within the ranges and the variety of the fragrances including their signature patchouli, lavender and vanilla scent. The delicatessen style counter displays their freshly cut soaps, in an array of colours and flavours, resembling a French patisserie, each with fresh flavours. The SABON product lines are consistently created using a range of ingredients including extracts from the Amazon Rainforest and the Dead Sea. The essence of the SABON mission is to offer everyday affordable luxury, taking the spa experience to your home. This can be found in the smallest of details such as their choice of recyclable packaging which includes vintage style jars for storing bath oils to body scrubs. SABON’s beauty and home lines includes: Mother & Baby, Girlfriend, Travel, For Men and Body Care which include everything from body butters, shower gels, bath salts, and aromatic oils to face serums and body brushes. SABON will be opening its first UK store in Neal Street, Covent Garden, at 9:00 on October 30 – see Fashion Insight Events.

    www.sabon.com.hk

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