Brandnation has extended its fashion PR portfolio with the addition of online fashion retailer Chi Chi London. The agency’s remit includes increasing brand awareness and coverage across all UK media channels including trade, consumer, online and bloggers. Brandnation will also manage a celebrity seeding campaign. Chi Chi London specialises in occasion wear and also offers shoes, bags and jewellery. Chi Chi London is renowned for the quality of its design and manufacture and in addition to its mainstream collection also incorporates Chi Chi Curves (sizes 16-34) and Chi Chi Petite (launching soon).

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