The British Fashion Council (BFC) has announced three designers who have received funding to create fashion films to be presented at London Fashion Week. The recipients include Gareth Pugh, House of Holland and Jean-Pierre Braganza. In a first for Fashion Film, the films will be showcased at a breakfast screening open to the public inside the official Fashion Week catwalk tent at London Fashion Week. Each season River Island teams up with a designer to produce a capsule collection as part of its Design Forum initiative and for AW15 it is working with Jean-Pierre Braganza and Google Cardboard to create a film using Google Cardboard – a new form of experiencing film through a virtual reality headset via a downloaded onto a smartphone. The BFC’s Fashion Film initiative, sponsored by River Island, supports both menswear and womenswear designers wishing to use film as a medium each season. Fashion Film provides funding and on-schedule screening opportunities at either London Fashion Week or London Collections: Men (LC:M).

www.britishfashioncouncil.com/fashionfilm
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