British Fashion Council appoints first International Menswear Ambassador

The British Fashion Council has announced the appointment of actor, model, singer and philanthropist, Hu Bing, as its first International Ambassador for London Collections Men (LCM) joining the existing roster of David Gandy, Dermot O’Leary, Nick Grimshaw and Tinie Tempah. In his newly appointed role, Bing will be working closely with the Menswear Committee to champion British designers, attend LCM shows and share his experiences from emerging talent to global brands. Bing was introduced to the British Fashion Council by Grant Pearce, Editorial Director, GQ Asia Pacific and LCM committee member who has brought Chinese menswear designers to London as part of a strategy to build closer relationships and trade links between China and the UK. Hu Bing commented, “I am extremely honoured to be appointed as the first International Ambassador for London Collections Men. I look forward to supporting the British Fashion Council and working alongside the existing menswear committee and ambassadors to promote British fashion worldwide.” London Collections Men SS16 will run from June 12-15, 2015.