July 1 sees the launch of My Burberry Eau de Toilette, the latest chapter in the brand’s My Burberry fragrance story. Created by Chief Creative and Chief Executive Officer, Christopher Bailey, working in collaboration with perfumer Francis Kurkdjian, My Burberry Eau de Toilette for women is a fresh interpretation of the iconic Eau de Parfum. A bright grand floral, My Burberry Eau de Toilette captures the essence of a spring blossom garden, with its blend of blooming rain-tipped flowers. My Burberry Eau de Toilette features new fragrance notes including top notes of sweet pea and lemon flower (new); heart notes of peonies (new), peach flower (new) and freesia; with damask rose, white moss (new) and musk (new) at its base. Shot in London by photographer Mario Testino, under the creative direction of Christopher Bailey, British models Kate Moss and Cara Delevingne, front this new My Burberry campaign. My Burberry Eau de Toilette is priced at £52 (50ml) and £75 (90ml) available from July.

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