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Denim brand MQT taps boxer John Ryder for campaign
Professional middleweight boxer John Ryder stars in the latest autumn/winter campaign collection from London-based ready-to-wear denim brand MQT. Merv Satoudeh, MQT’s brand director says: “The motivation for us was to present our denim in its rawest form and we needed the right look in terms of our model selection to portray this.” The latest offer sees a collection built around three main fits from super slim, slim and regular denim jeans with a range of washes and colour-ways.