Latest
Popular
Denim brand Ruby London partners with BHS and appoints Grapevine PR
Premium British denim label Ruby London, has announced its partnership with BHS, launching denim concessions in a number of key locations, as part of the new look brand offering an innovative retail concept. Stocking the newly launched Ruby London Essentials range, the concessions will be unveiled in February, stocking the spring/summer 2016 collection. Founded in 2006 by Kate Eccles, Ruby London offers women access to premium denim at attainable prices, with a spectrum of styles and cuts that flatter and complement a variety of body shapes. As part of the partnership with BHS, Ruby London denim experts will be available in store, to advise on best styles to suit, along with offering tips and hints on making informed denim decisions and after care advice. The range will also offer additional new concept Jersey pieces. Ruby London styles range from £40 to £120. Additionally, Grapevine PR has been appointed to manage the communications strategy and media outreach for the British denim label with immediate effect.
