Diet Coke has teamed up with online fashion retailer ASOS to launch a six-week summer competition. Treasure Hunk will offer customers the chance to win a range of prizes including limited edition personalised Share a Diet Coke bottles encrusted with crystals and customised ring-pull jewellery. Each day, ASOS will hide Diet Coke Hunks in unexpected places across the ASOS site. To find them, customers will have to crack clues given on the Diet Coke Facebook page and asos.com and put the answer into the ASOS search bar to find the hidden hottie. If the customer is logged into the ASOS site and finds the hunk, he will appear wearing a Diet Coke T-shirt with the customer’s name on it. To be included in the daily prize draw, fans that find a hunk simply need to submit their details. ASOS will select a daily winner at random and, at the end of the six weeks, one grand prize winner will be chosen and will win a bespoke nine-carat, rose gold, diamond-encrusted ring-pull pendant and sterling silver chain worth £4,500, designed by award-winning jeweller Katie Rowland. Treasure Hunk has been launched in celebration of the 20th anniversary of the Diet Coke Hunk this year.

facebook.com/DietCoke
asos.com/treasurehunk
katie-rowland.com