Elizabeth Arden has announced the launch of Grand Entrance Mascara. Featuring a 3-in-1 triangular brush technology, the mascara delivers an 80% increase in lash length and volume with a 162% increase in curl. The formula contains rich emollients and vitamins to condition, treat and protect the lashes. The brush comprises of three rows of alternating wedge-shaped discs and conical bristles which grab every lash to extend and separate whilst the push-up tip lifts and curls for an instant false-lash effect. Grand Entrance Mascara comes in shades Stunning Brown and Stunning Black. Available at counters and online from February 1. RRP £22.

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