Elizabeth Arden has announced the launch of its limited edition Smoky Plum Beautiful Color Moisturizing Lipstick for autumn/winter 2015. Infused with moisture-enriched pigments and Volulip, the new formula helps seal in moisture for a fuller, more sumptuous appearance. Lips immediately feel moisturised, smooth and defined with rich, silky pigment in just one stroke for up to 20 hours after initial application whilst giving either a medium or full coverage. Beautiful Color Moisturizing Lipstick in matte shades is priced at £21 (€26) available from August 2015 at counters nationwide and online.

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