Premium polarized sunglasses brand Maui Jim has announced a new global partnership with the ATP, in which the Hawaiian company becomes the Official Eyewear of the ATP World Tour. As part of the three-year agreement, Maui Jim becomes an Official Supplier of the ATP World Tour, as well as the season-ending Barclays ATP World Tour Finals at The O2 arena in London. Benefiting from global marketing rights as well as an onsite presence at many tournaments throughout the season, the agreement will enable Maui Jim to further engage with tennis fans around the world across traditional and digital platforms. Invented more than 30 years ago to combat the harsh rays of the Hawaiian sun, all Maui Jim sunglasses cut 100% of harmful UV rays and 99.9% of glare from above, below and behind each lens. Maui Jim’s PolarizedPlus2 lenses increase definition and depth perception, and can be found in more than 112 different sunglass styles for men and women. The lenses come in four different lens materials, designed for optimal optics for a wide range of outdoor activities and sports, and in four different lens colors to enhance vision in varying light conditions.

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