Fashion app Snap Fashion has announced its relaunch with a new look and technology. Launched in 2012, Snap Fashion was the original search engine designed to combine visual search and fashion. Founded by Jenny Griffiths, the new Snap Fashion works by automatically analysing user images – from a photo in a magazine to a shade – to produce a colour palette based on the look captured. Clicking on a colour shows everything from that shade from over 1,600 brands, including Topshop to Net-A-Porter. Users can swipe left and right quickly to view dresses, shoes to accessories for both men and women. Tapping on an item lets users buy direct from retailers, add it to their wishlist to receive sales alerts, or ‘Snap For Similar’, which conducts a full image analysis on the item, letting users see everything in that shape, colour and texture. The brand’s existing user base is over a quarter of a million Snaps per month.

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