Felix Conran, in collaboration with Ohyo, has announced the appointment of Alexander PR to handle the UK consumer launch of its bag range in the UK. The agency has been briefed to create an integrated press office function aimed at driving sales of the multipurpose Ohyo bag in fashion and lifestyle media titles on and offline. Alexander PR will work with Ohyo bag product designer Felix Conran to launch the bag range and communicate the products sustainable ethos, while increasing awareness of Felix’s involvement with the project by instigating a profile raising campaign for Felix. The grandson of Sir Terence Conran, who pioneered a new wave of home products, and the nephew of the British Fashion Designer Jasper Conran, who was appointed Chairman of Conran Holdings Ltd in 2014, Felix Conran works with major manufacturers and retailers across numerous disciplines including furniture design, lighting, luggage, technology and accessories. The collaboration with London based company Ohyo sees Felix’s passion for product design align seamlessly with Ohyo’s environmentally conscious ethos: the result reflects the commitment they both have to creating sustainable, practical and trend-setting products, with purpose that compliment and enhance the end users lifestyle and appearance. The integrated campaign will also source product placement and strategic partnership opportunities, increasing brand awareness and driving sales of the bags through the Ohyo website.

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