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    Haircare brand Bouclème launches and appoints PR agency

    Fashion and beauty PR agency Fluorescent PR has been appointed to handle the PR for Bouclème, a 100% natural, three-step system designed specifically for curly hair. The new range launches in January 2015 with four key products: Curl Cleanser, Curl Conditioner, Curl Defining Gel and the Curl Towel. The complete three-step system is also available as a travel set. Created by Curl expert, Michele Scott-Lynch, the expertly formulated range of products are designed to deliver, defined curls naturally. The products are packed with high performance actives that restore moisture and life to dry lack lustre curly hair.

    www.boucleme.co.uk
    @Boucleme

     

     

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