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    Happy Socks collaborates with Snoop Dogg

    Happy Socks has announced its collaboration with musician Snoop Dogg to create a limited edition collection titled The Art of Inspiration. Snoop Dogg’s love of Happy Socks started in early 2013 with an interest in the brand’s bold prints and designs, which developed into a partnership with his creative team, Cashmere Agency, to work on a new collection. Snoop Dogg comments: “For many years, I’ve always wanted to paint, and I’ve been exploring the craft behind the scenes. I find that painting allows me to explore certain emotions I’ve never been able to express through my music or acting. The collaboration with Happy Socks is so natural, because they saw what I was doing and provided me with another platform to further display my artistic abilities.” The sock collection for men and women comes in three styles and is available now in Selfridges, Harvey Nichols and John Lewis priced at £10 per pair or £29.95 for a three-piece box set.

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