Online fragrance and cosmetics retailer Fragrance Direct has appointed Label PR to manage all UK press and publicity, as well as appointing the agency’s digital division, Label Digital to handle all SEO, organic search, content, creative link acquisition and blogger outreach. In addition to the digital brief, Label PR will handle Fragrance Direct’s national press office, covering product placement, news generation, celebrity seeding and product launches. Fragrance Direct stocks one of the UK’s largest selection of fragrance and cosmetics with brands such as Jimmy Choo, Gucci, Balmain, Yves Saint Laurent, Redken, Prada, Marc Jacobs, Lancome and Karl Lagerfeld.

www.fragrancedirect.co.uk
@FragranceDirect
www.labelpr.co.uk
@Label_Live