Cosmetic brand LUSH has introduced its new ultra high definition film The Experimenter. Inspired by the current social trend of Lush fans sharing bathtime works of art using #LushTime, this film aims to capture the ultimate #LushTime in an explosion of colour and texture that’s representative of the whole Lush creative process. The Experimenter showcases the effects of Lush’s fresh products and ingredients in action: exploding bath bombs; morphing liquids; swirling product components and compounds; surfaces colour bombed by lustres (PET free). The subsequent imagery is choreographed by the specially composed orchestral score, Wings At Their Feet. The film may be viewed online.

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