Marks and Spencer has announced a collaboration with Alexa Chung, to create Archive by Alexa. This project is the first of the M&S & series. A sequence of unique, exclusive collections in collaboration with some of today’s most exciting designers, brands and fashion icons. The 31 piece womenswear collection has been carefully curated and handpicked by Alexa and the M&S design team. Bringing archive pieces back to life for 2016 using Alexa’s unique approach to style. Through introducing modern fabrications and an updated colour palette, a contemporary womenswear collection is defined with a heritage sensibility. The supporting campaign will launch in April with Alexa herself taking creative ownership of the mood and direction. The 31 piece collection will debut in April 2016 and will be available in selected stores and online.

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