Marks & Spencer announces kidswear collaboration with Jourdan Dunn
Model Jourdan Dunn has teamed up with Marks & Spencer to launch her first childrenswear collection. Aptly named Lil’ LonDunn by Jourdan Dunn, the collection celebrates Jourdan’s love of her hometown London, and has been designed by the model with her six year old son Riley as the inspiration. Lil’ LonDunn by Jourdan Dunn is the second in the M&S & series – a sequence of unique, exclusive collections in collaboration with some of today’s most exciting designers, brands and fashion icons. The licensed range is aimed at both boys and girls from age five up until 16, and is an urban, upbeat collection made up of 22 pieces. Jourdan’s six year old son Riley features amongst the children in the first campaign shoot which will launch in April. Lil’ LonDunn by Jourdan Dunn will be exclusively available in 70 M&S stores in the UK and online from April 14, plus selected international stores and websites.