Max Factor has announced Marilyn Monroe as its global glamour ambassador, marking 80 years since Mr. Max Factor Junior opened the doors of his Hollywood make-up studio. This partnership is set to inspire women around the globe to undergo their own personal glamour transformation, as done for Norma Jeane who entered his Blonde Room in the late 1940s as a brunette, and thanks to Mr. Max Factor emerged complete with platinum blonde hair as Marilyn Monroe. Esi Eggleston Bracey, Vice President of Max Factor Cosmetics, P&G says “Max Factor have always believed that glamour matters – and that glamour itself exists beyond make-up, it’s an approach to life that Marilyn embodied so perfectly. It’s through this attitude to life that women are encouraged to be adventurous, to push themselves, and to ultimately have the confidence and passion to fulfil whatever it is that they want. With Marilyn as our new ambassador we’re preparing for an extremely exciting 2015 – a year where we will be focusing our attention on reigniting the love and playfulness of glamour with consumers through a series of social and brand campaigns that will propel Max Factor to the front of women’s mind as the brand synonymous with glamour.” The “original blonde bombshell” is set to feature as both Norma Jeane and Marilyn Monroe in new TV, print and online campaigns, as well as PR and social, rolling out globally from January 6.

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