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    Murad Inc acquires Murad UK

    Murad, Inc. has announced that it has completed the acquisition of its long-term distribution partner in the UK. The acquisition provides Murad with an opportunity to directly manage its rapidly growing business in prestige and professional channels in the UK and gives this major player in premium skincare a strategic foothold for its planned expansion of existing operations in Europe. The acquisition coincides with the celebration of Murad’s 25th anniversary this year. Murad will continue its ongoing commitment to valued employees and all 60 employees currently working for the distributor will be joining the Murad family as employees. In addition to this acquisition, Murad will be increasing its overall investment in the UK to fund strategic expansion in established prestige channels, which include John Lewis, Debenhams, House of Fraser, Urban Retreat at Harrods, murad.co.uk and select professional doors. In 2013 and 2014, Murad began rolling out its shop-within-a-shop model in the UK. These Murad environments are the full expression of the Murad concept, leveraging Murad’s doctor-brand heritage with a proven service model that utilises proprietary diagnostic software that emulates a virtual consultation with its namesake doctor. With eight doors at present, Murad is targeting an additional 10 locations by the close of 2015.

    www.murad.co.uk
    @MuradUK

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