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    Penhaligon’s named Official Skincare Sponsor of London Collections: Men 2015

    Penhaligon’s has been announced as the Official Skincare Sponsor of London Collections: Men 2015. The perfume house has worked exclusively with the British Fashion Council for the last year, scenting both London Fashion Week and London Collections. The collaboration further cements the brand’s expansion into the world of skincare after the launch of its first ever comprehensive grooming range, Bayolea this year. The fragrance was the official scent of London Collections in June. This January, London Collections: Men 2015 will be scented with the modern and intensely atmospheric fragrance of Vaara. Vaara is inspired by the Royal House of Marwar-Jodphur in Rajasthan and was originally a private commission for His Highness Maharaja Gaj Singh II. The scent contains head notes of quince, rosewater, carrot seed, coriander seed, and saffron; heart notes of Moroccan rose absolute, Bulgarian rose oil, freesia, Indian magnolia, peony, and iris; and base notes of honey, white musk, cedarwood, sandalwood, benzoin resin, and tonka bean.

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