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Radiator represents Ipanema Flip Flops
Radiator has been appointed by Ipanema Flip Flops to handle the PR, celebrity seeding and the development of a social media campaign for 2015. The Brazilian-based footwear brand presents a range of creative new designs every season, with a focus on sustainability and quality. All Ipanema products are made from 100% recyclable materials using mould-injection technology, resulting in comfortable and stylish designs available. Coverage will focus on telling the Ipanema story and driving product awareness to support and develop current and new retail doors.