Swedish clothing and accessories brand, Claes Goran, has appointed communications agency, Radiator. The agency’s remit includes handling the UK PR and celebrity seeding to enhance the brand’s fashion and lifestyle presence within the UK. In 2013, Claes Bondelid, the charismatic menswear aficionado, opened his first Claes Goran store on Odenplan in Stockholm. Described as the ‘sartorial alternative’, Bondelid created a brand that is said to have no limitations. Beginning with a line of identifiable sneakers, the Swedish brand has become an international success expanding to over ten countries, providing relaxed tailoring ranges for men, women and children, as well as a series of loungewear. Radiator will focus on enhancing brand and product knowledge throughout the UK, including informing consumer press of the brand story and its values. The account will begin by generating coverage with Claes Goran’s autumn/winter 2015 collection and reaching out to influential media, driving product awareness.

claesgoran.com
www.radiatorpr.com
@radiatorcomms