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    The Dandy Lab launches pop-up

    Menswear retailer The Dandy Lab has announced the opening of a concept pop-up shop at No. 9 Earlham Street in London this December, see Fashion and Beauty Insight Events. The pop-up will offer a contemporary multi-brand menswear concept shop, with interactive technologies to enhance the in-store shopping experience. Bringing together a curated edit of British menswear brands such as Hentsch Man, Alice Made This and Cherchbi, the space has been designed by Daniel Peters (BBSClothing, British Fashion Council, Orlebar Brown, A Sauvage), and set designer Thomas Bird (GQ). The concept shop will offer technology-enabled experiences such as interactive digital plinths by CASA and smart mannequins by Iconeme. The store will open for six weeks from December, where customers can expect to find a whole host of in-store events including a grooming weekend, meet the maker sessions and late-night shopping. Technology has been curated by The Dandy Lab founders, Peter Jeun Ho Tsang and Julija Bainiaksina, as a preview to an extended pop-up shop set to launch in Spring 2015, as previously reported.

    www.thedandylab.com
    @TheDandyLab

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