Westfield has announced its partnership with Inition to host Future Fashion, an immersive pop-up experience at Westfield London and Stratford City, which will present a brand new way of experiencing the season’s trends through technology. A series of digital fashion experiences will take visitors on a journey through the season’s most covetable trends: Denim, Floral and Future Modern, through virtual reality and avatars. For eight weeks around the pop-up event, Westfield will host live fashion activations and create unique immersive experiences in collaboration with fashion brands in-centre and online. See Fashion and Beauty Insight Events for press preview details.

uk.westfield.com/london
@westfieldlondon
uk.westfield.com/stratfordcity
@westfieldstrat
www.inition.co.uk
@inition