Henkel owned deodorant and shower gel brand Right Guard, has appointed Frank as its retained PR and social agency. The agency will deliver a series of online and social campaigns as well as handling all of its social channels and PR. The campaigns will be aimed predominately at a male audience and deliver against the brand’s Start Your Day Right platform. Henkel operates worldwide with leading brands and technologies in three business units: Laundry & Home Care, Beauty Care and Adhesive Technologies. Founded in 1876, Henkel holds globally leading market positions, both in the consumer and in the industrial businesses, with well-known brands such as Persil, Schwarzkopf and Loctite.

www.uk.rightguard.com
www.frankpr.it
@AndrewBloch