ELLE UK has announced that after 3.5 years at Hearst, Natasha Bird has been made Executive Editor (Digital) of ELLE. As such, she will support Editor-in-Chief Farrah Storr and work in close partnership with soon-to-be appointed Executive Editor on print, running the brand’s digital operation, spanning website, video, social media channels and overseeing the brand’s integrated, multi-platform approach to content. Previously, Natasha held the position of Digital Editor, ELLE, managing the website and social strategy.

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