British Fashion Council (BFC) has announced the launch of the BFC Foundation Covid Crisis Fund, supporting creative fashion businesses and individuals to survive the Coronavirus crisis. The BFC, through its charity the BFC Foundation which brings all BFC charitable initiatives under one umbrella, is making £1,000,000 of emergency funds available with the majority supporting designer businesses and with a portion of funds also allocated to students, underpinning the future generation of creative talent. This has been made possible through pooling the BFC talent support grants that would have traditionally been awarded for either early stage showcasing support or business growth and promotion. BFC would like to thank all of those that have made the funds possible and our partners in the BFC/Vogue Designer Fashion Fund, BFC/GQ Designer Menswear Fund supported by JD.COM,INC, BFC Fashion Trust and BFC NEWGEN. While £1 million is a great start, the scale of the need is much greater and BFC has called on both Government to step in to work with them on significant industry stimulus, and on the industry and individuals to support the Covid Crisis Fund through donations, so that more businesses can be supported at this time. As a not for profit, the BFC can act as a vital resource during these uncertain times. Since the beginning of the crisis, BFC has worked tirelessly to brief Government on the challenges facing the industry but also to keep all stakeholders up to date through letters, social media updates, digital Town Hall meetings and newsletters*. With this new fundraising campaign, the organisation seeks contributions that will be crucial to the survival of designer businesses led by creative talent who inspire the global industry. The crisis has seen creative businesses fighting on several fronts. BFC calls for support for liquidity in the form of grants or long-term low risk loans that address retail cancellations and sell through guarantees and in turn will help businesses address disruption to supply chain and a potential domino effect of failure. BFC also asks for rent holidays for office and retail stores to further protect employment. As a member of the Creative Industries Federation, BFC has also campaigned for additional financial measures to protect the income of creative freelancers who play such a significant role in the fashion industry. Applications and mechanics for funding from the new BFC Foundation Covid Crisis Fund will open within the next 7 days, with applications closing on April 10th.

A guideline to criteria for businesses to apply are:

Applicants should have an established designer fashion business
The applicant’s collection should consist primarily of womenswear, menswear, accessories, millinery or fine jewellery – not bridalwear of childrenswear
The applicant’s company should be based in the UK and be registered with Companies House or a sole trader
The applicant’s company should be majority-owned by the Designer / Creative Director & not have had outside equity funding in any material amount
Grant money requested should relate to a clear purpose to support the business survive over the next year
The generosity and commitment of our partners is more vital than ever. Please help us by acknowledging their support for the BFC Foundation Covid Crisis Fund: ARCH & HOOK, British Vogue, Browns, Burberry, depop, GQ, JD.COM,INC, Label/Mix, Paul Smith, Rodial and Value Retail.

www.britishfashioncouncil.com