British Vogue has announced the launch of Vogue Fashion Update, the first Facebook Messenger bot that allows users to personalise their fashion news. Debuting to coincide with the start of London Fashion Week, Vogue Fashion Update enables users to catch up on the latest shows, follow their favourite designers and receive all the latest news directly to their device via the Facebook Messenger app. Users will have the option to receive British Vogue’s top stories daily, up-to-date runway news during the international fashion week season, or more tailored content based on the user’s chosen designers of interest. The bot will evolve over time, with future updates set to provide further personalisation and interaction. Accessed via British Vogue’s Facebook page, or directly via Messenger, Vogue Fashion Update is the latest innovation to come from Condé Nast International’s new digital team. Connecting directly with the British Vogue Facebook audience, Vogue Fashion Update takes away the need to compete with a scrolling newsfeed and delivers content directly to the subscriber for a distinctly more personal interaction.

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