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    Burton Menswear signs as official tailoring partner of EFL

    The EFL has today announced a partnership with Burton Menswear to become the Official Tailoring Partner of the EFL. The men’s fashion brand will supply all EFL staff with suiting until the end of the 2017/18 season. Burton Menswear will also receive a range of central EFL marketing and promotional rights. Since 1904, Burton Menswear has been one of the UK’s leading fashion retailers. Famed for its tailoring, it provided the demob suits at the end of the Second World War and has played a role in some of the biggest sporting events in recent history, providing suits for England’s team at three major tournaments, including the 1966 World Cup triumph and the European Championships in 1996. This partnership follows the recent agreements reached with Ginsters and Wickes to become official partners of the EFL, reflecting the growing commercial appeal of the game and the organisation.

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