Crowdfunding and e-commerce platform Curated Crowd has announced its launch. Dedicated to emerging fashion designers, the site provides funding and mentoring to designers, as well as offering a direct sales channel to their fashion patrons. The online platform is designed to eliminate the traditional middleman and directly connect emerging fashion designers with the consumer via a reward-based crowdfunding and direct-to-consumer e-commerce site. In order to support the growth of designers, Curated Crowd also operates a consultancy service dedicated to young designers who are addressing issues such as business planning, omnichannel strategies, manufacturing, sourcing, expansion into China, investment sourcing and much more.  Co-founders Ada Yi Zhao & Kristina Kuzmina are the backbone of the company, co-curating special projects with designers across the globe and enabling them to raise funds via reward-based crowdfunding directly from fashion patrons. In return, patrons are invited to engage in exclusive fashion experiences. Following the launch of the website, this summer Curated Crowd will launch an additional integrated e-commerce site. It will be based on an online marketplace model where patrons will be able to buy designers’ existing collections and their exclusive Curated Crowd items at an attractive price directly from the designers.

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